The Stinging Bite of the Newspaper Smackdown

Rick Neuheisel made some waves earlier this week by taking out a full-page ad laying the smackdown to cross-town rivals USC.

Needless to say, we here at the House Rock Built admire the chutzpah of throwing down the gauntlet, particularly in doing so in such an old-timey fashion. Seriously, newspapers? In an age of television and radio and, ahem, blogs and such, taking out a newspaper to send a message is recklessly old-school. By god, I don't even think Pete Carroll even reads the newspaper. It would be much more effective to send a message via, I dunno, facebook or Twitter or some shit.

Mission accomplished, thousands of dollars saved.

Not surprisingly, Neuheisel isn't the first coach to take to the press for local trash talk, although there has been a pretty big layoff between the last prominent newspaper ad, when the 1889 Rutgers football team dropped the gauntlet on intrastate rivals Princeton. Sadly, Rutgers dropped its next 13 meetings against Princeton, which goes to show the dangers of hubris.