Reggie Ball Participates in Dr. Pepper Challenge: Ends Up Owing Money

Typically, the Dr. Pepper Challenge that takes place during the conference championship involves picking some gomer out of the crowd to come up and huck footballs at an oversized Dr. Pepper can for a chance to win a million dollars. This year they flipped the script a little bit, pulling Georgia Tech QB Reggie Ball out of the locker room to compete for the big bucks. For those of you who haven't seen it before, here's a quick recap of the rules.

You see, you start off with ten throws from five yards out, with each one being worth $10,000. After that, you take one more throw from 25 yards. If you make it, it multiplies your payout by 10.

In an unprecedented run of futility, Reggie Ball concluded the challenge with a negative balance.

"This is undoubtedly the first time I've ever seen anything like this before," said Dr. Pepper Challenge commissioner Jim Trebilcock. "Not only did he miss every pass, but after you factor in the property damage he caused to the oversized can and camera equipment, the personal injury settlement for the photographer next to the target, and the dramatic drop in sales for Dr. Pepper products as a result of this on-air humiliation, you can rest assured that Reggie Ball will be receiving a hefty bill from Cadbury Schweppes Corporation."

Photographer Mick Henderson (right) is listed as being in stable yet critical condition